Welcome to the home of JewelryDonna! Here is where I will build my first line of jewelry. I am very excited!
To feel inspired, I surround myself with the things that I love.
I live in a farm house; I have always loved farm houses since I was a little girl on my grandparents' farm. In fact, the picture of the little girl in my work space was in my Grandma Mary's house. Now, it is in mine.
I feel like that little girl that is in the picture. She has such a sense of wonder, and I do, too. Oh wow!! As in... I wonder if I can actually do this!
But when I look at this little girl, I know she will eventually get down from that bench, attempt to climb the tree, and catch that little bird.
I gotta tell ya, I've climbed a few trees in my life. Some were literal and some were figurative. NONE were easy. But I'll tell ya something else that's for SURE:
When I want something, I *expect* it to require effort. Climbing this tree will take all the energy I can manage. I expect to fall out of the tree a few time and I expect to get scratched up a bit. I know I'll have to start all over again climbing the same tree, maybe a whole bunch of times!
I am a climber. When I decide to accomplish my goal, I cannot stop myself. I will catch the bird. The internet and blog schtick about this whole deal is a little hard for me, but as for the line thing, well....I've got this. Keep reading and I will try to tell you why I am so sure about my concept of a line.
Well, OKAY! Let's start here. These stones are the focal points for my line.
Why did I choose them? Well...don't ya think they're pretty? And what's even better, they don't even cost that much.
But here's my story....are you ready? It's coming.....
When I was a young woman of about nineteen years old, I applied for my first job. It was in the middle of the Eastwood Mall, located in Niles, Ohio. I was hired by Mr. Ron Weaver to manage one of his many mall kiosks. They were like miniature jewelry stores, nice ones, right out in the concourse of the mall.
The name of his business was Gemstone Jewelry. I did not know it at the time, but I would learn a lot from Ron.
Do any of you remember the Gemstone Jewelry kiosks in the malls 35 or more years ago? If you live in Ohio or Pennsylvania, you might! He had about 30 stores. Want to see some Gemstone Jewelry?
This is one of the sets of earrings that he sold in his line. Sorry the pic isn't great and Mom loved them all up so they have been test-run a whole bunch of times. Yes, they were a gift to my mom many years ago. B'sue currently carries some similar mounts in larger sizes at B'sue Boutiques
Oh hey, I forgot: She carries the stones I'm using there too. I don't know how many are in stock. I was over there the other day and a whole new shipment, a big one, came in.
Sorry, I took them all home....just for now. They'll be back tomorrow or next week. Hardy har! Okay, getting serious:
My theme for this challenge is based on the same selling style and set up that Gemstone Jewelry had. It won't look anything like it, but it will be laid out in a similar way. Ron Weaver taught me several important things about building a line of jewelry. By example, he taught me how to keep it simple, how to have a lot of options without confusion, and last but not least, keeping it cost effective.
He had a great plan, and it worked!!!
So, what I'm starting out with is my interpretation of what I learned many years ago, while working at Gemstone Jewelry. A few necklaces with stones of varying sizes, a charm bracelet, a few choices of earrings, and I don't know, I might do a ring. Maybe a brooch. I don't know. I will decide later! We have TWO MORE BLOG HOPS to go! I have time!
ANYWAY.....Gemstone Jewelry featured three pendant styles, three earring styles and three bracelet styles. They consisted of semi precious stones. They were set in gold and silver toned settings.
Mr. Weaver had a few designs that were gold filled and sterling silver. They were BELL silver, maybe you remember that. The silver pieces were only a small part of his total sales, but they were options that made his line have wide appeal.
People returned again and again to add to what they already purchased because it all went together beautifully. That's how I know I've got this: I've seen it done and worked along with a real pro, even though it was a long time ago.
I just have to get better at the tech stuff. Who wants to do THAT? I'd rather be MAKING JEWELRY!
I will be sharing more on this subject during my next blog. See you then!.
Here are the list of participants for the first BALC blog hop: